Turn ideas into impact

Let’s talk details

We transform ideas into compelling content that delivers impact and generates growth

With so much content out there, how can you ensure that your ideas and compelling insights stand out?

We don't believe in creating content for content's sake. We believe in research-backed ideas, compelling hooks, pressure-testing arguments, and providing insights that inspire action and spur growth.  

We'll work with you to develop high-caliber content that helps you build credibility and authority in your industry.

what and why

Content Strategy

All good strategy begins with answering the who, what, when, where, and why (Journalism 101 anyone?). We’ll dig deep to clarify what you're trying to say, why it’s unique, why you need to say it now, who you want to reach, and what action you want them to take.

Several strategies can help, including:

  • Competitive analysis/audits: Understand what others in your industry are (or aren’t) talking about so you can refine your competitive positioning and generate new ideas.

  • Thought leadership consultation: If your current content strategy isn’t delivering results, we’ll work with you to evaluate your thought leadership approach, identify blind spots, and ensure your content aligns with your business goals.

  • Campaign development: Are you trying to create content that is part of a larger initiative or campaign? We can help you strategize and test messaging, campaign components, positioning, copy, and measure outcomes to assess impact.

Let your ideas take shape

Editorial and writing

Whether you need editorial guidance to organize your ideas and challenge your arguments or someone to write content from scratch, we’ve got you covered.

We offer narrative development, writing, and ghostwriting services for:

  • Articles

  • Personal branding

    Reports

  • Websites

  • Non-fiction manuscripts

  • Op-eds

  • Blogs

  • Case Studies

  • White Papers

Let’s Get together

Workshops

Want a chance to network with your peers and develop your skills as a thought leader? We offer one-day thought leadership clinics where you’ll learn how to generate fresh ideas, communicate effectively across any platform, and position yourself as an authority in your field. Walk away with new skills, confidence, and a strategy to boost your influence, credibility, and connections.

We also offer editorial clinics which focus on process improvements and project management.

our experience

We’ve been around

We’ve worked with teams across six continents and over a dozen countries.

6

14

The number of industries we’ve worked with or written about including executive search, professional services, startups, consumer packaged goods, electric power & natural gas, financial services, healthcare, and the public sector.

135%

Through strategic content development and optimization, we’ve generated a 135% increase in year-over-year web traffic for a global client’s blog.

  • "Basically, she makes me look very good.”

    “Rachel's work consistently stands out well for its incredible detail and commitment. I have hired Rachel on several occasions (and will continue doing so) to help us shape a manuscript and her feedback and guidance has consistently resulted in our being able to put out a superior product. Her manner and tone remains supportive and positive yet challenging authors to improve their work--along with practical suggestions and observations for action.”

    Managing Director | Editorial at Berrett-Koehler Publishers, Inc.

  • "Rachel is exceptional, and a true editorial partner."

    “She is curious, thoughtful, detailed, resourceful, collaborative and just a delight to work with each day. She can take things from idea to reality and make it look easy. I would trust her to help decipher complex topics and wow your stakeholders and clients. She knows how to write for today’s business landscape, create digestible content, and how to re-purpose for campaigns, short form, and other formats. If I have an editorial project, Rachel is my first call.”

    VP of Marketing | Executive Search Firm

  • "Increased readership and generated new leads!"

    “From writing our weekly blog articles to focusing on strategic approaches for garnering other unique content pieces, her work and efforts resulted in the growth of our blog's readership and generating new leads for our business. I highly recommend working with her for content strategy and editorial work.”

    Senior Growth Marketing Manager | YAPI

Does your content measure up?

Let’s chat